Swot Crayola Essay Example for Free

Swot Crayola Essay Crayola Manufacturing is a 120 year old company that makes safe, dependable art supplies for children. Because most consumers have never heard of Binney Smith, the Crayola maker changed its name in 2007 to reflect its brand name. Crayola has many different lines of products; as well as services, which vary from just crayons and markers. They produce 3 billion crayons a year, plus craft and character licensed activities. Crayola began as Binney Smith back in 1885 when Joseph Binney partnered with his son and nephew. Binney and Smith sold their first Crayola crayons in 1903, when a box of eight cost only a nickel. The small business began in New York and moved to Easton, Pennsylvania (where they remain today), producing the dustless chalk. In 1958 the Crayola 64-crayon box, which included 16 new colors and a built-in sharpener, made its debut on the Captain Kangaroo Show. This Crayola box became part of the collective history and experiences of generations of Americans, and a symbol of the color and fun of childhood. Crayola estimates that the average U. S. child wears down 730 crayons by age ten. And, in the same spirit, the Smithsonian Institutions National Museum of American History placed an actual 1958 Crayola 64-crayon box and an assortment of 20th century Crayola advertising in the permanent collection of the Division of Cultural History. The companys products are packaged in many languages and are sold worldwide. Safety in art materials was the main focus for Crayola resulting in non-toxic colors. Crayola also has a creative factory and offers services for creative minds to run free and party space availability with all of their branded products. In 1984 Hallmark purchased Crayola and has kept the company on top of their industry with products ranging on a wide scale from markers, pencils, chalk, watercolors to silly putty and even ornaments and die cast collectables. Strengths †¢ Crayola is a recognized and highly trusted brand name and logo. In fact, 98 out of every 100 Americans recognize it. Children age 2-10, their target market, love Crayola products and have selective demand for it. Children demand the products and then influence their parents to purchase them. The Crayola brand name is synonymous with high quality and high brand loyalty. They are a global company, with a wide spectrum of individuals who use Crayola products all over the world. †¢ Crayola has built up a highly successful distribution system. Their products are available everywhere, including grocery stores, drug stores, Internet sales, hospitals, doctors offices, schools, gas stations, airports, theme parks, hotels and restaurants. They sell retail and also in bulk to organizational buyers at a lower cost. Schools all over the US and in other countries like The UK, Canada, Australia, and Mexico all utilize Crayola art materials. Crayolas website is geared for children, parents, and educators. They provide free ideas for crafts and printable coloring pages. The website is used for booking, ordering, promotional information, marketing, and more. Crayola even provides advice on how to remove stains on their official website. †¢ Crayola is well-established due to their innovation (keeping the company out of saturation and decline). Crayola has been in service for many years and knows how to cater to the needs of the consumer. Crayola is constantly bui lding new products and the growth targets many individual needs. Crayola also developed art products that emphasized international diversity by launching Crayola My World multicultural crayons. The company hoped that by using crayons, markers, paints, and modeling compounds that reflected the variety of skin tones, children would build a positive sense of self as well as respect for cultural diversity. †¢ Crayolas price range is reflective of their core target market, middle and lower upper class Americans; and their products are priced competitively with their major competitor, Rose Art. The consumer feels that the price reflects the quality. Crayola uses all non-toxic, child-safe materials that are cost effective and efficient. They use a variety of colors with fun memorable names, which appeal to children and adults. Crayola is environmentally friendly as well. They have scented products for sensory skills. They have easy grip products for motor skills. †¢ They have licensing deals with major childrens characters, including all Disney characters, and Nickelodeon characters, which increases their appeal to children. †¢ The majority of their retail promotion consists of television commercials, magazine ads, and point of purchase  displays.  Their promotion impacts and targets children primarily and foremost, however, it is a pull strategy to create an influence purchase by the parents. In most large retail stores, Crayola has their own aisle! Weaknesses †¢ In addition to its Ink Tank line, Crayola serves the professional market with its Portfolio Series collection of color pencils, oil pastels, and acrylic paints. Because they are most well-known for childrens art products, they have yet to achieve high market share in this division, and most art professionals do not use Crayola products. Crayola launched an unsuccessful line of childrens clothing in the 1980s, and it was scaled back to include only newborn layette sets. In 2007 they launched a test market campaign for Crayola branded bottled water, which was also unsuccessful, as consumers were hesitant to buy it because they antic ipated that the water would actually taste like crayons. †¢ Also in the late 1980s sales began to decline due to increased competition and the company began to slip into saturation, they began a campaign to increase demand by urging parents to purchase a fresh box. †¢ Crayolas attempt to build a solar power plant was sidelined in 2008.  They intended the power plant be used to help run their manufacturing facility in Pennsylvania, however, they have run into problems finding partners to make it a reality. †¢ Crayola still ranks behind in sales and market share in their marker product line. In 2007, Sanford Sharpie had a 31% market share, with sales (at Wal-Mart) of $56 million, while Crayola had a 22% market share, with sales of $37 million (at Wal-Mart). Opportunities †¢ In 2009 they introduced two innovative lines of products for babies and toddlers; including products that allow babies to explore colors even before they can use a crayon.  The products for toddlers are large enough so that they can grasp them, an d even color in the bathtub, which allows for easy clean up, therefore appealing to the primary purchaser, parents. †¢ In July 2009 Crayola launched a school social media campaign on Twitter and Facebook. It is geared towards moms (their core purchaser) and features innovative ways to be creative and save money during back to school shopping. †¢ In the spring of 2009 they created a summer wellness campaign to encourage children to play outside more. Threats With the advent of computers and web based learning, sales of crayons are projected to decrease as children leave behind hand held art supplies at a younger and younger age. Its called KGOY-kids growing older younger, and many companies have suffered because of it, most recognizable is Mattel, the maker of Barbie dolls. In the 1990s the average age of a child in their target market was 10 years old, and in 2000 it dropped to 3 years old. As children reach the age of four and five, old enough to play on the computer, they become less interested in toys and crayons and begin to desire electronics such as cell phones and video games.   Crayola is slowly falling victim to the same phenomena, how will they innovate to overcome this? †¢ In the downturned economy, parents and schools are spending less on school supplies. A survey from Deloitte found that 64% of consumers said they would spend less on school purchases. Nationwide, parents plan to spend an average of $548 to send their children back to school; and estimates range from a decline of 7. 7%, forecast by the National Retail Federation, to as much as 12% in 2009, according to Americas Research Group.

Conflicting Directions Of Ambitions in Kate Chopins The Awakening :: essays research papers

Often in novels, a character faces conflicting directions of ambitions, desires, and influences. In such a novel, like “The Awakening,'; the main character, Edna Pontellier, faces these types of conflicting ideas. In a controversial era for women, Edna faces the conflict of living in oppression but desiring freedom. The patriarchal time period has influenced women to live only under the husband’s thumb but at the same time, break away from such repression. These opposing conflicts illuminated the meaning of “social awakening'; in the novel.   Ã‚  Ã‚  Ã‚  Ã‚  In the first direction, the reader witnesses the era when women only existed to make the male happy. The main character Edna finds that she has nothing to do other than stay in the house bored, since even her children are raised and cared for by servants. Day after day, all Edna is permitted to do is care for her husband and be there whenever he needs help or entertainment. Woman at that time could not vote, could not go out without a male escort, were not allowed to smoke in public, and were not allowed in the work place. These ideals set by the male driven society caused Edna to face her second trend of free will, conflicting with her other direction of oppression.   Ã‚  Ã‚  Ã‚  Ã‚  When Edna felt dissatisfied with the life she is given, she pursues other ways in which to live more fully. She attempts painting and enters into an affair with another man. As her desire for freedom grows, she moves out of her husband’s house and tries to live life as she sees fit. She lives a life reflecting her new philosophies towards life, philosophies that are in conflict with that of society. The oppression by man caused Edna to have a social awakening, illuminating the meaning of the novel.   Ã‚  Ã‚  Ã‚  Ã‚  In “The Awakening,'; the conflicting directions of oppression versus free will illuminate the meanings of social awakening and overcoming tyranny. Awakening from the slumber of patriarchal social convention, Edna must rouse herself from the life of dullness she has always lived.

The Port of Singapore: a Reflective Essay

[Company Address] 08 Fall The Port of Singapore Prepared by : Rajib Das, Student # 38410098 This document discuses about the Port of Singapore and the strategic importance of its location to the modern traders. It also discusses the government incentives and the Advanced Information Technology that the port has been using to attract new shipping companies in the recent past. Anything beyond is not discussed for the limitation of the term paper. Table of Contents The Port of Singapore3 Singapore: Strategic Importance of the Geographic Location†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 The Adoption of IT 6Government Incentives9 Competition10 Conclusions11 Appendix12 Citations16 The port of singapore Over the last 40 years, the world has been awestruck with the unbelievable growth of the island nation into a major transportation epicentre of global trading. In the 1970s ,the Port of Singapore pioneered the first container port in the history. By 1980’s the port h it its first milestone of handling 1 million TEUs and within the next 10 years by 1990’s (Port of Singapore Annual Reports), the port was handling 5 million TEU (Twenty foot equivalent container units)per annum.Today, about 20 years after the big landmark, the port handles over 28 million TEUs (Port of Singapore Annual Reports) per year making it the second largest port in the entire world after the Port of Shanghai in terms of Container traffic. The container shipments from the Port of Singapore comprise of one fifth of the world’s container shipment volume (Authority). The port also takes immense pride in shipping half of the world’s annual crude oil supply. In terms of total cargo volume, the port handles about 500000 thousand freight tonnes per year (Authority) which makes it the second busiest port in the world after the Port of Shanghai .Today the Port Singapore is connected to 123 ports of the world spreading over 123 countries and 6 continents, making it one of the most important ports of the world. Singapore: Strategic Importance of the Geographical Location The importance of the Geographical location of Singapore has been largely significant since trading started between Asian, North American and the European continents. The Singapore Strait has been used heavily for trading by the Romans, Chinese, Arabs, Greeks and the Indians since time immemorial (Gupta).After the Suez Canal opened in the mid 1800s, the Singapore Strait have become a vital linkage of trade between the powerful European nations and East Asia. The Singapore Strait is attractive to traders because it is the shortest and cheapest sea-link between the Pacific Ocean and the Indian Ocean (Gupta). With the advent of the large Japanese car manufacturing industry , the textile industry of South Asia and the heavy outsourcing of the North American manufacturing plants in the last 30 years, Asia is no longer a continent which mainly exports low-valued raw materials to be processed in the West.The flow of more expensive manufactured goods from the East to the West have proliferated in the last 30 years. (Sie) As a result, shipping and transportation costs have become even further less inelastic fostering the immense growth of the shipping industry of Singapore. Although it is often not in the limelight, but the South-east Asian nations have a large base of oil- refineries which have led to the heavy shipping traffic of the crude oil through the strait of Singapore. Taiwan has a oil refining capacity of . 54 million b/cd and South Korea has a capacity of 1 million b/cd alongside Singapore.Japan and China tops the list with a capacity of 4. 7 and 2. 2 million b/cd respectively. (Olson) Apart from China which has a self-sustaining production of crude oil, every other nations depend on the Middle-Eastern countries for their oil supplies. Japan alone imported 130 million tonnes and 195 million tonnes of crude oil from the Middle-East and the African natio ns in the years 1990 and 2010 respectively (Olson). Owing to these heavy demand for crude oil, the Port of Singapore has been responsible for transporting half of the world’s oil supply in the year 2010.Owing to it’s prime geographic location and heavy government incentives and a base of Information Technology discussed later in the paper, majority of the exports from Singapore is based on re-exports from other countries . There are about 60000 ship movements annually in the Strait of Singapore. In 2010, the Port of Singapore transhipped 17447,000 TEUs which constituted almost 82 (Statistics)% of Singapore’s annual export . Today, the port of Singapore is the busiest Port in the World in terms of transhipment of containers.Port of Singapore : Operations The Port of Singapore has 6 terminals to accommodate all types of vessels-ocean liners, lighters, cargo freighters, coasters, break bulk carriers and container ships. The 6 terminals are Keppel Terminal, Brani Te rminal, Pasir Panjang Terminal, Sembawang Wharves and Pasir Panjang Wharves . The Wharves terminals can facilitate all kinds of vessel while the other terminals are specialized meant for the containers vessels. The Port of Singapore’s container’s facilities are listed as follows: * Number of Terminals: 4 Area: 436 hectares * Designed capacity : 24700 kTEU * Quay cranes: 143 * Maximum draft: 16 m * Quay length: 12800 m According to the Global Competitive Report published by the World Economic Forum, Port of Singapore ranked the best port in terms of facilities and received a rating of 6. 76 out of a maximum 7. The adoption of information technology Over the last few years The Port of Singapore has invested heavily in Information Technology which means that processes now are much faster, more reliable and more cost effective for the consumers.Making the most out of the latest automation technology, information technology and wireless communications, the Port of Singapore combined it’s large domain knowledge in container operations with the latest technology such as CITOS(Computer Integrated Terminal Operations System), PORTNET and Flow through Gate Technology. CITOS(Computer Integrated Terminal Operating System) Singapore Port’s massive network and heavy shipping traffic is very efficiently controlled by Computer Integrated Terminal Operations System(CITOS).CITOS is a Resource Planning System that keeps track of every asset from prime movers to yard cranes to quay cranes to containers and drivers. Before CITOS was introduced, resources were allocated to a certain place in the port and they stayed there unless it was needed somewhere else. With CITOS, resources can be much easily coordinated and allocated. 60 different vessels harbour the Singapore Port on a given day. Although a lot of these vessels arrive out of schedule, CITOS make sure that they don’t have to wait in the harbour for a minute.When any shipping line applies fo r a berth, the ship stowage and the shipping connection information is sent to the port through PORTNET . The CITOS system begins planning the berth of the shipping line almost 72 hours prior arrival which means that the system also compute other alternatives in case that the vessel is off schedule. This means that for almost all the vessels that harbour the Port of Singapore, there is almost zero waiting time. (Authority) Once a ship is harboured, the quay cranes operated by the CITOS system start discharging containers destined for other ports and load boxes brought in by other vessels.Once containers are unloaded on the dock, they are not randomly stacked on the yard. The Information about the container is fed into the system and CITOS generates a ship stowage and yard layout plans base on the following factors in order of importance : * Special requirements (e. g. Dangerous goods, tight connections etc) * Destination * Ship stability (for further stowage planning) * Size * Weigh t The CITOS system provides many competitive advantages to the Port of Singapore. It allows the system to keep track and locate every single container on the port.It allows the maximum use of land and optimize efficiency. Last, but not the least, it ensures maximum utilization of each individual resource since it is pre-planned by the system beforehand. PORTNET PORTNET is a network service that provides internet connectivity to the entire port community with a single sign-on network portal. The system provides interconnectivity between vessels, freight forwarders, government agencies and haulers. This helps them to synchronize and manage information much better.PORTNET Singapore has about 8000 users who use the system to get real time, detailed information on all port, logistics and shipping processes and use it to make critical decisions in their business. The main functions of PORTNET Singapore is summarized below: * Enable shipping companies to monitor their own performance * Pro vide a documentation portal between the consumers and the shipping company, * Managing efficiency for transhipment processes of the vessels * Supporting real time information exchanges between shipping line alliances. FLOW THROUGH GATEThe Flow through gate system is a sustainable paper-less system that helps truck drivers to identify the specific containers that is needed to be loaded onto the truck within a span of 20-25 seconds. On average, the system processes about 8000 trucks per day. Before the driver arrives at the dock, he submits a requisition for the containers through the PORTNET system. After the driver arrives at the Port gate, he verifies his identity through a fingerprint biometric reader or by punching in his unique identification number. The gate scan’s the truck’s dashboard and identifies the truck.The Container number Recognition system captures the container number with a close circuit camera. The system then matches these information against the in formation provided during requisition and clears the truck for entry. After the driver enters the port, the system sends a text message to the driver’s mobile phone with the precise information about the location in the dock where the containers would be ready to be stacked onto the truck. Government incentives The Government of Singapore had a major role to play in the boom of the shipping industry in the last 40 years.Singapore has 5 Free Trade Zones to encourage Re-exports of goods from other countries. Under the Free Trade Act goods could be cleaned ,sorted, distributed, repacked, assembled or sold in accordance with the Act. Under the Act, transhipment goods can be stored in Singapore free of charge with very little custom bureaucracies. In 1991 , The Singapore government enacted the Approved International Shipping(AIS) Enterprise incentive under which shipping companies based on Singapore could be exempted from corporate taxes for the initial 10 years and can be renewed even if they don’t own their own vessel.In 2009, the Government of Singapore announced their goal of making Singapore the ‘’global maritime knowledge hub’’ of the world. Since then the government have heavily invested in research and development of Information Technology in the shipping industry and the Port of Singapore. It has introduced the Maritime Cluster Fund which offers financial funds for training ,various research, engineering and innovation under this field. Such HR incentives have definitely smoothened the transition of a lot of shipping companies to Singapore in the last two and a half years.COMPETITION As discussed earlier, the Singapore Strait have grown massive importance in the last few decades. Today, Singapore faces massive competition from the neighbouring ports especially from the port of Tenjung Peepas in Malaysia. In the early 2000, 10 % of the Singapore’s container volume moved to the port in Malaysia owing to the che ap handling charges in the neighbouring country. Statistics shows that, handling charges were about 30-40% lower than Singapore. Many of the neighbouring ports have below-par facilities compared to the Port of Singapore.Hence many of these ports can afford to have much lower handling and receiving charges. Although Singapore have a much better reputation, the comparatively more expensive nature of the Port of Singapore is going to continue to pose a threat to the port in the years to come. COnclusion The Port of Singapore has a great reputation being the trade epicentre of the world and for being one of the best sea port in the world. Although the port has an excellent past reputation, the 21st century will bring about new challenges and competition from neighbouring ports such as Malaysia.The Government of Singapore is doing its best by harnessing advanced Information technology at the Port and providing different government incentives to hold it’s competitive standing. In r esponse, many of the foreign companies such as Clarkson, Swiss Re, Shipowners’ P&I club and Rolls Royce have moved their marine headquarters to Singapore in the last few years. As the supremacy for leading ports unfolds, more shipping companies will be taking government incentives and Information Technology for granted.Today more firms are showing interest in ports which have established legal, financial and logistics sector. It will be interesting to see ho the Port of Singapore respond to these new challenges in the years to come. Appendix Table 2. Containers handled at the PSA terminals (source: PSA annual report 2000) Year| Million TEUs handled| 1989| 4. 36| 1990| 5. 22| 1991| 6. 35| 1992| 7. 55| 1993| 9. 04| 1994| 10. 39| 1995| 11. 84| 1996| 12. 93| 1997| 14. 12| 1998| 15. 1| 1999| 15. 9| Appendix 2: Port Rankings according to the World Economic Forum Table 1.Ranking of ports on port facilities as presented in the global competitiveness report published by the world econ omic forum Rank| Country| Rating for port facilities are extensive and efficient (1 strongly disagree, 7 strongly agree)| 1| Singapore| 6. 76| 2| Netherlands| 6. 64| 3| Canada| 6. 42| 4| Germany| 6. 38| 5| Hong Kong SAR| 6. 38| 6| United States| 6. 27| 7| Finland| 6. 26| 8| Belgium| 6. 17| 9| Denmark| 6. 16| 10| New Zealand| 5. 82| Appendix 3: 14. 1 SEA CARGO AND SHIPPING STATISTICS 2000 2005 2006 2007 2008 2009 2010 Vessel Arrivals Number 145,383 130,318 128,922 128,568 131,695 130,575 127,299Shipping Tonnage (‘000 GT) 910,180 1,151,791 1,314,990 1,459,221 1,621,065 1,784,669 1,919,408 Total Cargo (‘000 tonnes) 325,591 423,268 448,504 483,616 515,415 472,300 503,342 General 199,577 262,265 281,393 314,917 336,425 280,349 313,683 Bulk 126,014 161,003 167,111 168,699 178,991 191,951 189,659 Total Container Throughput (‘000 TEUs) 17,087 23,192 24,792 27,935 29,918 25,867 28,431 Bunker Sales (‘000 tonnes) 18,651 25,479 28,379 31,546 34,936 36,387 40,853 Singapor e Ship Registry (End of Period) Number 3,335 3,219 3,249 3,553 3,843 3,950 3,978 ‘000 GT 23,043 32,963 34,793 39,603 43,702 45,632 48,783Works Cited Authority, Port of Singapore. www. singaporepsa. com. Gupta, Sen. The Malacca Straits and the Indian Ocean: A Study of the Strategic and Legal Aspects of a Controversial Sea-lane. New Delhi, 1974. Olson, Hal F. â€Å"â€Å"Tanker traffic and shipping routes†. † n. d. â€Å"Port of Singapore Annual Reports. † Port of Singapore, 1970-2010. Sie, Chia Lin. â€Å"â€Å"The Straits of Malacca and Singapore: Navigational, Resources, and Environmental Considerations†. † Southeast Asian Seas: Frontiers for Development, 1981. Statistics, Singapore Department of. â€Å"†Yearbook of Statistics? .† 2011.

Racial Discrimination - 807 Words

Minorities have been subject to racial discrimination for decades. In the United States, racial prejudice in the criminal justice system has had a profound effect on the lives of African-Americans and Hispanics. From policing to trial to sentencing, racism against minorities occurs throughout the entire process in the criminal justice system. This research paper will outline some of the aspects and evidence of racial discrimination in the criminal justice system. Keywords: criminal justice, discrimination, profiling, sentencing Racial Discrimination in the Criminal Justice System Minorities, particularly African-Americans and Hispanics, are targeted and punished in a more aggressive way than white people in the United States criminal†¦show more content†¦These statistics does not exclude young drivers from age 16 and older. Of the 8.7% of them that were stopped in 2002, 39% were Blacks and Latinos. All of which were physically searched or their vehicles were searched (Banks, 2017). Trials. After people of color are arrested, the question then is whether or not they can afford an attorney. The lower income minorities will be at a disadvantage due to limited resources. They would have to rely on a public defendant who may or may not take the time to properly prepare for their case. Also, if they do not own a phone then they will not be released because they would need to be able to be reached (Mauer, 2010). The wait time for a trial to take place, if they ever have one because they are rare, is usually longer for African Americans than whites. A 1995 review of disparities in processing felony arrests show that more often than not blacks are detained longer than whites while waiting for felony trials (Quigley, 2011). Jury selection is another aspect of trials that African Americans are discriminated against. They are usually not chosen for criminal court cases. In Houston County, Alabama, Blacks are more likely to be removed from the qualified jury list than whites are for death penalty cases (Quigley, 2011). Further research has shown that from 1980 through 1986 that in preparation of fifteen capital murder trials prosecutors excluded 90% of AfricanShow MoreRelatedOvert Racial Discrimination and Institutional Racial Discrimination635 Words   |  3 PagesPrior to the 1960s, discrimination was viewed as a creature of prejudice (Feagin Feagin, 1988). What this means is that the problem of discrimination was viewed as one motivated primarily by individuals (or groups of individuals) on the basis of prejudice or hatred. Implicit in this prejudice-causes-discrimination-model (Feagin Feagin, p. XX) was the assumption that the solution to discrimination was one of simply eliminating prejudice. 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